Medical / Healthcare Research

Medical / Healthcare Research

AMP helps you make decisions to plan successful marketing strategy and take actions to positively affect purchase decisions among healthcare professionals and patients.

The key to successful Medical and Healthcare research is understanding the decision-making process. 

Based on our deep understanding of healthcare organizations and healthcare professionals, we identify the "right person" to interview. Our extensive network of connections and panel access ensures that we can reach the "right person" - whether a physician, a payor, or a patient - to provide insight for your marketing issues.

Our research approach is built on a proven organizational learning model developed in Asia, so we consistently deliver value according to your learning and information needs from design through to data and analysis.

We interview...

Physicians, Surgeons, Nurses

Payors, Key Opinion Leaders

Patients, Caregivers

Hospital Administrators

Dentists, Veterinarians, and other Healthcare Professionals

We provide insight on...

Rx Concepts and Messaging

Device Design/ Usability

Access/ Reimbursement

Brand Identity and Messaging

Patient Insight and Segmentation

Market Landscape and other Marketing Issues

See "Tips for Medical / Healthcare Research in Japan".